Previous to Panacap, George headed up the developments and acquisitions for The Ability Group as they moved from being one of the largest private residential landlord in the UK to become a significant hotelier.

George was responsible and was an early ambassador for bringing over several of Hiltons new brands from America to the UK during the process of Blackstone purchasing Hilton in 2007 for $26bn.

Deals such as Doubletree Cambridge, Hampton Luton Airport and Waldorf Astoria Syon Park were all firsts for the brands in the UK. George led and executed the strategic plan.

In late 2018 George set up Panacap to house his group of diverse business interests and widespread UK focused property portfolio.